Tuesday, February 20, 2007


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For more advertising information, please contact the following:
Name Area Phone Email
Terry Armstrong Kelowna / Vernon (250) 470-0721 Terry.Armstrong@ok.bc.ca

Valley Wide Classifieds Central Okanagan
South Okanagan
North Okanagan
Toll Free in BC
(250) 763-3228
(250) 492-4002
(250) 545-0675
(800) 585-7653
Classifieds

2006 Display Advertising Rates

  Okanagan
Saturday/Sunday
Okanagan Valley
Paid Subscription
Kelowna
Daily Courier
Okanagan Valley
Paid Subscription
Penticton Herald
South Okanagan
Paid Subscription
Vernon Edition

Paid Subscription
Open Rate 1.70 1.30 0.93 0.40
$ 500 n/a n/a n/a 0.25
$ 1,000 n/a n/a n/a 0.20
$ 1,500 1.30 1.07 0.74 0.18
$ 2,500 1.28 1.04 0.69 0.15
$ 5,000 1.10 0.94 0.67 0.13
$ 7,500 1.05 0.91 0.67 0.12
$ 10,000 1.03 0.87 0.65 0.11
$ 25,000 1.01 0.85 0.59 N/A
$ 50,000 0.95 0.80 0.55 N/A
$ 100,000 0.82 0.72 0.51 N/A
$ 200,000 0.79 0.68 0.47 N/A
$ 300,000 0.77 0.65 N/A N/A
$ Non-Profit 1.03 0.88 0.65 0.20
$ Church Services 0.68 0.68 0.65 N/A
$ Blk + 1 Colour 300.00 275.00 150.00 150.00
$ Blk + 2 Colours 400.00 375.00 250.00 200.00
$ Full Process Colour 500.00 475.00 350.00 250.00
$ Page 1 Banners Earned Rate + 100% Earned Rate + 100% Earned Rate + 100% Earned Rate + 100%
$ Section Front Banner Earned Rate + 25% Earned Rate + 25% Earned Rate + 25% Earned Rate + 25%
$ Stock/Sports Islands 266 241 120
$ Earlugs 102.00 84.00 36.00

  eVent
Central Okanagan
Total Market Coverage
eVent Life/eVent Weekend
Central Okanagan
Total Market Coverage
Westside Weekly
Westside
Total Market Coverage
Southern Exposure
South Okanagan
Extended Market Coverage
Open Rate 1.55 1.55 0.52 0.93
$ 500 N/A N/A 0.39 N/A
$ 1,000 N/A N/A 0.36 N/A
$ 1,500 1.20 1.20 0.34 0.74
$ 2,500 1.17 1.17 0.32 0.69
$ 5,000 1.03 1.03 0.31 0.67
$ 7,500 0.98 0.98 0.30 0.67
$ 10,000 0.96 0.96 0.29 0.65
$ 25,000 0.94 0.94 0.28 0.59
$ 50,000 0.88 0.88 0.26 0.55
$ 100,000 0.83 0.83 N/A 0.51
$ 200,000 0.73 0.73 N/A 0.47
$ 300,000 0.70 0.70 N/A N/A
$ Non-Profit 0.96 0.96 0.34 0.65
$ Church Services 0.68 0.68 0.34 0.65
$ Blk + 1 Colour 250.00 250.00 250.00 150.00
$ Blk + 2 Colours 350.00 350.00 325.00 250.00
$ Full Process Colour 450.00 450.00 375.00 350.00
$ Page 1 Banners Earned Rate + 100% Earned Rate + 100% Earned Rate + 100% Earned Rate + 100%
$ Section Front Banner Earned Rate + 25% Earned Rate + 25% Earned Rate + 25% Earned Rate + 25%
$ Stock/Sports Islands N/A N/A N/A N/A
Preprints 1 x $51/m 2-12 x $46/m 13-25 x $41/m 26-38 x $36/m 39-52 x $31/m  
All rates shown are effective until January 1, 2006

BUSINESS BUILDERS ISLAND POSITIONS3 COL X 84 LINES
M
O
N
T
H
13 Insertions $.15 per line Weekdays $241 ea. insert
Daily Insertions $.11 per line Saturday & Sunday $266 ea. insert
Saturday & Sunday $.70 per line  
 
3
M
O
N
T
H
E.O.D (13 Inserts) $.15 per line
Daily Insertions $.11 per line
Saturdays $.75 per line

MECHANICAL REQUIREMENTS
The Daily Courier
Okanagan Saturday / Sunday
The Penticton Herald

  • Display Broadsheet 10 Column format
  • Page Depth: 301 Agate lines (21 1/2 inches)
  • Column width: 1 1/16 inches
  • Space Between Columns: 1/8 inch

    eVent / eVent Life
    Westside Weekly
    Southern Exposure

  • Display Tabloid 9 Column Format
  • Page Depth: 224 Agate Lines (16 inches)
  • 1 Column 1.083 inches
    2 Column 2.25 inches
    3 Column 3.417 inches
    4 Column 4.58 inches
    5 Column 5.75 inches
    6 Column 6.917 inches
    7 Column 8.083 inches
    8 Column 9.25 inches
    9 Column 10.417 inches
    10 Column 11.583 inches
     
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    Publication Day Deadline Material
    The Daily Courier Monday Thursday 5:00 pm Friday 12:00 noon
    The Daily Courier Tuesday Friday 5:00 pm Friday 5:00 pm
    The Daily Courier Wednesday Monday 12:00 noon Monday 12:00 noon
    The Daily Courier Thursday Tuesday 12:00 noon Tuesday 12:00 noon
    The Daily Courier Friday Wednesday 12:00 noon Wednesday 12:00 noon
    The Okanagan Saturday Saturday Wednesday 3:00 pm Wednesday 5:00 pm
    The Okanagan Sunday Sunday Thursday 12:00 noon Thursday 5:00 pm
    eVent Wednesday Thursday 9:00 am Friday 5:00 pm
    eVent Life Friday Monday 5:00 pm Monday 5:00 pm
    Penticton Herald Monday Thursday 5:00 pm Thursday 5:00 pm
    Penticton Herald Tuesday Friday 5:00 pm Friday 5:00 pm
    Penticton Herald Wednesday Monday 5:00 pm Monday 5:00 pm
    Penticton Herald Thursday Tuesday 5:00 pm Tuesday 5:00 pm
    Penticton Herald Friday Wednesday 5:00 pm Wednesday 5:00 pm
    Southern Exposure Saturday Wednesday 12:00 noon Wednesday 5:00 pm
    Southern Exposure Tuesday Friday 5:00 pm Friday 5:00 pm

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